Why video? Why should consider using video to tell your story, why should you tell potential clients what you do through the medium of video? Because you potential clients what to know how you are going to solve their problem and why they should choose you over your competitors. Video is a fantastic tool that allows you to tell your story, but more importantly, tell your potential clients or customers WHY you do what you do and WHY you are so passionate about what you do..
All the stats are telling us that people are searching YouTube (now the second largest search engine in the world) for businesses, products and services. People want to see who you are, what you do and how you are going to passionately solve their problem. Video is the medium to tell your story in a short, concise and visual manner.
That can be done is a 30-40 promotional style video or a longer corporate video where you have the opportunity to include some testimonials from you existing clients.
Take a look at some examples here.